Theia Friestedt riding on Zwift in the national champion jersey

Coach first. Plan second.

360 VELO is cycling coaching for riders who want more speed and more years on the bike, without a schedule that only works on paper.

Theia Friestedt racing cyclocross

About Coach Theia

Cycling coach

Theia coaches all level riders across road, gravel, cyclocross, and Zwift. The work is simple: make the week purposeful and doable, then make the watts count.

She built that approach the hard way by training through travel, a demanding career, and raising a family. She still races. She has been on Zwift since 2016, is a two-time USA Cycling Esports National Champion (2022, 2024), and Illinois Road Race State Champion (2026).

Before cycling she taught ballet, practiced yoga for 15+ years, and lived in gyms around the world. Training now is focused on the bike and strength.

She founded 360 VELO in 2018 and has coached hundreds of athletes. Earlier in her coaching career, she worked alongside former US National and WorldTour racers in their respective coaching businesses.

Theia's approach

I coach the athlete, not a file.

Numbers matter, I read them in detail and use extensive data analytics. What I trust more is the rider behind the watts: what actually gets you on the bike, where you leak time and energy, what you already do well, and where the next gain really is. That read is part data, part years of experience, and part the instinct you only get from paying attention. The plan follows the athlete, not the other way around.

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5 disciplines

Road, gravel, CX, MTB,
virtual coached riders

Indoor + outdoor

plans that hold up on the trainer
and on the road

100s

of athletes coached
since founding 360 VELO in 2018